Playcrafter Kids
Squarespace website redesign for a preschool & theater enrichment program
Minimize & Modernize
Playcrafter Kids LLC is a Fort Collins-based theater enrichment and preschool program for children ages 4-12. They already had a Squarespace website but wanted a redesign to modernize it.
I started this project by migrating their old site to the new Squarespace 7.1 fluid engine builder. From there, I took their content across all pages and condensed it down to fewer pages, eliminating all redundancies across the site. I also improved the user experience by limiting the options in the navigation bar, adding a newsletter form, cleaning up the footer, and connecting all contact forms. I developed a color palette and selected typography to coordinate with their existing logo, creating a cohesive brand style across the site.
Old Website
New Website
Old Website
New Website
“Working with Chelsea has been an absolute pleasure! From the start, Chelsea was attentive, detail-oriented, and incredibly transparent about the process. I already had a website, but she helped me take it up several notches with her creative vision and expertise. What truly set Chelsea apart was her ability to clearly explain everything as she guided me through updating my Squarespace site. I now feel confident in making changes on my own thanks to her patient teaching. If you're looking for someone who truly listens to your needs and elevates your website to the next level, I highly recommend Chelsea!”
-Deanna, Playcrafter Kids LLC